{"id":171912,"date":"2026-09-22T11:32:10","date_gmt":"2026-09-22T14:32:10","guid":{"rendered":"https:\/\/grandepremio.com\/br\/?p=171912"},"modified":"2026-09-22T14:55:32","modified_gmt":"2026-09-22T17:55:32","slug":"mclaren-anuncia-nova-identidade-visual-passado-presente-e-futuro-integrados","status":"publish","type":"post","link":"https:\/\/grandepremio.com\/br\/f1\/mclaren-anuncia-nova-identidade-visual-passado-presente-e-futuro-integrados\/","title":{"rendered":"McLaren anuncia nova identidade visual: &#8220;Passado, presente e futuro integrados&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A McLaren anunciou, nesta ter\u00e7a-feira (22), uma mudan\u00e7a na identidade visual. Segundo a empresa, a nova marca traz junto &#8220;o passado, presente e futuro numa express\u00e3o integrada&#8221;, que abrange tanto a McLaren Automotive quanto a McLaren Racing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nova logomarca da companhia remete aos anos iniciais, ainda sob a tutela do fundador Bruce McLaren, quando o &#8216;C&#8217; era menor e posicionado entre o &#8216;M&#8217; e o &#8216;L&#8217;. No comunicado oficial, a empresa confirmou que a nova identidade &#8220;tem ra\u00edzes na vis\u00e3o e ambi\u00e7\u00e3o incans\u00e1vel de Bruce&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"QUEM PODE PARAR ANTONELLI? FERRARI VIVE CRISE? F1 EST\u00c1 SOB PRESS\u00c3O EM BAKU? | Paddock GP\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/qwMaczNwgX4?start=2753&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;H\u00e1 algo de singularmente especial na McLaren. Ao longo de nossa hist\u00f3ria, nunca nos contentamos em seguir caminhos j\u00e1 estabelecidos. Sempre olhamos para o futuro, impulsionados por um desejo incans\u00e1vel de inovar, criar e superar expectativas. Esta evolu\u00e7\u00e3o da nossa identidade visual captura esse esp\u00edrito. Reflete a jornada que estamos trilhando como empresa e marca o in\u00edcio de um novo cap\u00edtulo para a McLaren, dando express\u00e3o f\u00edsica \u00e0 ambi\u00e7\u00e3o, \u00e0 criatividade e ao \u00edmpeto de progresso que moldam o nosso futuro&#8221;, comentou David Woodhouse, diretor de cria\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2026 \u00e9 um ano importante para a McLaren por diversas marcas alcan\u00e7adas, como a 1000\u00aa participa\u00e7\u00e3o em uma corrida de F1, al\u00e9m do lan\u00e7amento de um programa na classe dos hipercarros do Mundial de Endurance para 2027, visando conquistar a tr\u00edplice coroa do esporte a motor (vit\u00f3rias no GP de M\u00f4naco de F1, 500 Milhas de Indian\u00e1polis e 24 Horas de Le Mans).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recentemente, a McLaren Automotive confirmou planos para ampliar a capacidade de engenharia e produ\u00e7\u00e3o no Reino Unido por meio de um programa de investimentos de \u00a3 500 milh\u00f5es (R$ 3,4 bilh\u00f5es, na cota\u00e7\u00e3o atual).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A F1 volta \u00e0 a\u00e7\u00e3o neste fim de semana, de 24 a 26 de setembro, com o GP do Azerbaij\u00e3o. O\u00a0<strong>GRANDE PR\u00caMIO<\/strong>\u00a0acompanha todas as atividades da corrida em Baku\u00a0<a href=\"https:\/\/www.grandepremio.com\/br\/ao-vivo\/f1\/\"><strong>AO VIVO E EM\u00a0<\/strong><\/a><strong><a href=\"https:\/\/www.grandepremio.com\/br\/ao-vivo\/\" target=\"_blank\" rel=\"noopener\">TEMPO REAL<\/a><\/strong>,\u00a0<a href=\"https:\/\/www.youtube.com\/@GrandePremio1\/streams\">al\u00e9m de classifica\u00e7\u00e3o e corrida em\u00a0<strong>SEGUNDA TELA\u00a0<\/strong>no YouTube<\/a>, em parceria com a\u00a0<strong>Voz do Esporte<\/strong>. O\u00a0<strong>Briefing\u00a0<\/strong>chega para analisar ap\u00f3s o fim de cada dia de atividades nas redes sociais e na\u00a0<strong>GPTV<\/strong>. Al\u00e9m da cobertura completa, o\u00a0<strong>GRANDE PR\u00caMIO\u00a0<\/strong>est\u00e1 in loco com o rep\u00f3rter Leonid Kliuev.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GP do Azerbaij\u00e3o de F1: veja os hor\u00e1rios no Brasil, Cabo Verde,&nbsp;<a href=\"https:\/\/grandepremio.pt\/\" target=\"_blank\" rel=\"noopener\"><strong>Portugal<\/strong><\/a>, Angola e Mo\u00e7ambique:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Hor\u00e1rios no Brasil*<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Quinta-feira (24)<\/strong><\/h4>\n\n\n\n<ul id=\"block-04b1bda2-db77-49b7-8a15-ab1e981bbd0f\" class=\"wp-block-list\">\n<li><strong>Treino livre 1: 05:30<\/strong><\/li>\n\n\n\n<li><strong>Treino livre 2: 09:00<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sexta-feira (25)<\/strong><\/h4>\n\n\n\n<ul id=\"block-04b1bda2-db77-49b7-8a15-ab1e981bbd0f\" class=\"wp-block-list\">\n<li><strong>Treino livre 3: 05:30<\/strong><\/li>\n\n\n\n<li><strong>Classifica\u00e7\u00e3o: 09:00<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>S\u00e1bado (26)<\/strong><\/h4>\n\n\n\n<ul id=\"block-04b1bda2-db77-49b7-8a15-ab1e981bbd0f\" class=\"wp-block-list\">\n<li><strong>Corrida: 08:00<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Hor\u00e1rios em Cabo Verde<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Quinta-feira (24)<\/strong><\/h4>\n\n\n\n<ul id=\"block-7b9d835a-23af-4411-943e-453b4766e578\" class=\"wp-block-list\">\n<li><strong>Treino livre 1: 07:30<\/strong><\/li>\n\n\n\n<li><strong>Treino livre 2: 11:00<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sexta-feira (25)<\/strong><\/h4>\n\n\n\n<ul id=\"block-7b9d835a-23af-4411-943e-453b4766e578\" class=\"wp-block-list\">\n<li><strong>Treino livre 3: 07:30<\/strong><\/li>\n\n\n\n<li><strong>Classifica\u00e7\u00e3o: 11:00<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>S\u00e1bado (26)<\/strong><\/h4>\n\n\n\n<ul id=\"block-7b9d835a-23af-4411-943e-453b4766e578\" class=\"wp-block-list\">\n<li><strong>Corrida: 10:00<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Hor\u00e1rios em Portugal e Angola<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Quinta-feira (24)<\/strong><\/h4>\n\n\n\n<ul id=\"block-e78d748e-6549-4a54-9e51-69367685663a\" class=\"wp-block-list\">\n<li><strong>Treino livre 1: 09:30<\/strong><\/li>\n\n\n\n<li><strong>Treino livre 2: 13:00<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sexta-feira (25)<\/strong><\/h4>\n\n\n\n<ul id=\"block-e78d748e-6549-4a54-9e51-69367685663a\" class=\"wp-block-list\">\n<li><strong>Treino livre 3: 09:30<\/strong><\/li>\n\n\n\n<li><strong>Classifica\u00e7\u00e3o: 13:00<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>S\u00e1bado (26)<\/strong><\/h4>\n\n\n\n<ul id=\"block-e78d748e-6549-4a54-9e51-69367685663a\" class=\"wp-block-list\">\n<li><strong>Corrida: 12:00<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hor\u00e1rios em Mo\u00e7ambique<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Quinta-feira (24)<\/strong><\/h4>\n\n\n\n<ul id=\"block-bbaadcb9-d1e6-402a-b585-42debf37b024\" class=\"wp-block-list\">\n<li><strong>Treino livre 1: 10:30<\/strong><\/li>\n\n\n\n<li><strong>Treino livre 2: 14:00<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Sexta-feira (25)<\/strong><\/h4>\n\n\n\n<ul id=\"block-bbaadcb9-d1e6-402a-b585-42debf37b024\" class=\"wp-block-list\">\n<li><strong>Treino livre 3: 10:30<\/strong><\/li>\n\n\n\n<li><strong>Classifica\u00e7\u00e3o: 14:00<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>S\u00e1bado (26)<\/strong><\/h4>\n\n\n\n<ul id=\"block-bbaadcb9-d1e6-402a-b585-42debf37b024\" class=\"wp-block-list\">\n<li><strong>Corrida: 13:00<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Hor\u00e1rios de Bras\u00edlia<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>McLaren faz refer\u00eancia aos anos iniciais da empresa sob o comando do fundador Bruce. Mudan\u00e7a de marca \u00e9 novo passo da equipe, que completou 1.000 GPs na F\u00f3rmula 1 e anunciou entrada no Mundial de Endurance<\/p>\n","protected":false},"author":16,"featured_media":1020315671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"42wp_featured_image_caption":"McLaren lan\u00e7ou nova identidade visual","42wp_featured_image_credits":"McLaren","42wp_featured_video":"","42wp_featured_image_hidden":false,"42wp_authors_list":[{"id":47119,"location":"de Campinas"}],"footnotes":""},"categories":[2],"tags":[48184,48183,90],"42wp_author":[47119],"class_list":["post-171912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-f1","tag-bruce-mclaren","tag-identidade-visual","tag-mclaren","42wp_author-gabriel-carvalho"],"_links":{"self":[{"href":"https:\/\/grandepremio.com\/br\/wp-json\/wp\/v2\/posts\/171912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grandepremio.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grandepremio.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grandepremio.com\/br\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/grandepremio.com\/br\/wp-json\/wp\/v2\/comments?post=171912"}],"version-history":[{"count":3,"href":"https:\/\/grandepremio.com\/br\/wp-json\/wp\/v2\/posts\/171912\/revisions"}],"predecessor-version":[{"id":171963,"href":"https:\/\/grandepremio.com\/br\/wp-json\/wp\/v2\/posts\/171912\/revisions\/171963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grandepremio.com\/br\/wp-json\/wp\/v2\/media\/1020315671"}],"wp:attachment":[{"href":"https:\/\/grandepremio.com\/br\/wp-json\/wp\/v2\/media?parent=171912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grandepremio.com\/br\/wp-json\/wp\/v2\/categories?post=171912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grandepremio.com\/br\/wp-json\/wp\/v2\/tags?post=171912"},{"taxonomy":"42wp_author","embeddable":true,"href":"https:\/\/grandepremio.com\/br\/wp-json\/wp\/v2\/42wp_author?post=171912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}